Wantage & Grove loyalty card scheme
You may know that the Council has been working with the Wantage & District Chamber of Commerce to launch a town-wide loyalty card scheme. At present, over 70 businesses participate in this scheme. There are 850 card-holders and this is increasing by about 100 new card holders every month. Monthly electronic newsletters are emailed to these card-holders highlighting the ‘offers of the month’ and every business is given a free opportunity to promote itself in the newsletters. Electronic newsletters are an extremely cost effective way to promote the businesses in the town and we have an ‘opening rate’ of 46% which means that almost half of the newsletters are read by people who shop in the town.
You may feel that the time is now right for you to join the Wantage & Grove loyalty card scheme. I attach a brochure, which is a little out of date now, but which we will shortly be refreshing. If you do decide to join the Wantage & Grove loyalty card scheme, you will benefit from a free entry in the new brochure as well as ongoing promotion in the monthly electronic newsletters and on the www.wantageandgroveloyalty.co.uk web-site.
If you would like to join the scheme (at no cost to your business), then please get in touch with me by emailing firstname.lastname@example.org.
You would need to decide on a ‘loyalty card offer’ that you could make to loyalty card holders, and promise to sell the loyalty cards to each of your customers. I look forward to hearing from you.