The team behind Wantage’s Flashop popupshop are celebrating a milestone success for the initiative – for the second time!

The unit in the town’s Arbery Arcade, which was occupied by Flashop for three months until the end of June, has now been let in their own right by a group of the businesses who made a temporary home there. The three – Upvamped, Shabby Style and Cushion Solutions – have agreed a six-month licence with the unit’s landlords for a combined shop they’re calling Arbery Emporium https://www.facebook.com/ArberyEmporium

The three were the first to pop-up in Flashop at Arbery Arcade, as it played host to a total of 14 businesses during what was its second run in the town.

Gail Crowther of Cushion Solutions says: “Sian, Dani & I would like to say ‘thank you’ to everyone involved in the Wantage Flashop project. Without all the help and support from the Flashop team we would not have had the confidence to do this! Hopefully we will continue to go from strength to strength. We’d also like to thank all those that supported us and continue to do so by commenting on our online page and visiting the shop.”

Commercial agent Neil Wild, who led the Flashop project on behalf of Wantage’s town team, says: “It’s testimony to both the vitality of the town and the Flashop model that the three businesses have, together, committed to a longer lease on the shop. I am really pleased this initiative is creating the right conditions for business growth and confidence.”

It’s the second time that the unit Flashop has occupied has been taken on in their own right by businesses who’d popped up there. After six months at 18a Mill Street, Flashop had to search for a new home after the unit was taken on by two former popupsters. In its Mill Street stay 24 different businesses hired a space. Four of those are now in units on Mill Street: Occasions Gifts are in 18a, Valentina’s Shoebox and Cotswold Kids in 18, and Soaps ‘n’ Soaks recently moved in to 10b with alternative fashion boutique, Lil Hellers, after a spell in 18a.

Flashop is one of a series of town vitality initiatives for Wantage being driven by a partnership of the Vale of White Horse District Council, Wantage Town Council and Wantage & District Chamber of Commerce through the Wantage Joint Economic Forum (JEF), and town team co-ordinators Mim Norvell and Iain Nicholson.