The national Great British High Street competition, launched by the Future High Street Forum, celebrates the achievements of local people in making their high streets great places to live, work and shop.

The winners were selected across a range of categories for their ability to innovate, collaborate and adapt to changing consumer habits.

Judges visited 21 shortlisted areas and the winners are:

  • City – The Norwich Lanes
  • Coastal – Colwyn Bay
  • Market – Belper (chosen also as overall high street champion)
  • Local centre – Barnoldswick
  • Village – Broxburn
  • Town centre – Wantage
  • London – Kingston

Town Centre Winner – Wantage, Oxfordshire

“The judges were impressed with the strength of local partnership working resulting in the complete transformation of the town centre. Initiatives include the launch of a Buybox delivery locker allowing click and collect facilities and pop up shops with over 60 businesses trying out retailing – 5 of these have now gone on to have permanent shops in the town. The town has also introduced live public performances in the market place every Saturday morning, community events and the Wantage & Grove loyalty card scheme for all town businesses.

The judges were also impressed with their approach taken to fill vacant shops by analysing consumer preferences so they could ensure the sustainability of the businesses coming onto the high street.”

Particularly delighted that the Wantage buskers got a special mention !!

Well done to everyone involved. A real team effort.